How to Run a Home-Based Cake Decorating Business

There is nothing better than working from home. It's less expensive since you don't have to commute or purchase a particular outfit to go out in public. A home office may also be used as a tax deduction. Here are some suggestions to help you establish and grow a home-based cake decorating company.

• Find a Distinctive Way to Sell Your Cakes - Consider why customers should come to you instead of a bakery for their cakes. Do your cakes taste better, look better, have a distinct style, or give superior service (drop off cakes on special occasions)? You could wish to provide these services to get clients to come to you. They will tell everyone they know about your amazing work, and you will be able to gain additional business as a result.
• Use Press Releases: Every time you participate in a nonprofit or community event in your area, you should submit a press release to local and surrounding news media. If something happens in your company, you should also release a press release. When you do, be sure to include everything that distinguishes your company. Along with the announcement, this will be a little advertising.
• Advertise in media and to shoppers: Make sure to publicize your company. You should run a bigger ad in May for graduation, in May and June for weddings, or whenever a major event is scheduled. Advertise in the high school paper, or if you live near a college, you may advertise in whatever publication they have and on the bulletin board. Before you do, consider what discounts or promos you may provide for these occasions. Make it a point to clarify that all orders must be received by a specific date; this may compel purchasers to act and place an order with you.
• A Website for Your Cake Decorating Company: You should develop a website for your cake decorating business. Make the site informative and simple to use. Display examples of your cake designing abilities and indicate how unique your company is if you are adaptable and what style of cake decorating you perform. You may or may not want to provide rates on your website; nevertheless, it is often preferable to have customers phone you, and you may offer them a price based on their requirements. When you advertise, be sure to provide your website's address.
• Look for Distributors: Finding other companies eager to market your cake decorating company is one approach to increasing your business. Coffee shops and restaurants are likely to be your best chance. This will increase your business's visibility and spare you from having to create your own shop. In return for this service, they will earn a commission on each purchase you place with them.
• Barter with local party and event planners: You may work out a deal with local planners to display their consumers your portfolio. In return, you will be able to promote them to your consumers. If you get on their list of suppliers, you can find yourself producing and decorating all of their cakes.
• Provide free products for fundraising events, church activities, community events, and festivals. Participate in fundraising activities for local charities, schools, churches, and businesses. By providing a complimentary cake for these occasions, you will earn a lot of promotional exposure. Make brochures and distribute them while you are in attendance.
• Real Estate Promotion: Contact local Realtors and offer a discount on housewarming cakes to their customers. When a realtor sells a house, they often present a gift to the customer. When making cakes for these events, be sure to package them in a lovely cake box decorated with your company's name, address, phone number, and website URL. You may even offer a voucher for a discount if they order a cake within a certain time limit.
• Referrals: Spread the word about your company to everyone you meet. Carry business cards with all of your contact information. Give them two or three cards and ask them to forward them to others who may be interested in your skills. Customers should also be asked for references. If they can bring in new customers for you, give them a discount on their next cake.

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